Page Speed Optimization

A one-second increase in your site’s speed can boost your conversion rate by seven percent, which is why it’s no surprise that companies invest in routine page speed optimization. How much does page speed optimization cost, though? With a price range of $50 to $12,000, there are a lot of factors that influence page speed optimization pricing. Ready to find out what they are, plus what you should pay for page speed optimization services? Just keep reading!

Professional page speed optimization pricing

A one-second increase in your site’s speed can boost your conversion rate by seven percent, which is why it’s no surprise that companies invest in routine page speed optimization.

According to Google, websites that load fast have higher conversion rateslower bounce rates, and have a greater overall search engine presence

More than 50% of users will leave your page if it takes longer than 3 seconds to load, so if your website is taking too long to load, this might just be the service for you.

Get a free website speed audit via email by filling the form.

Basic Plan

20 hours of optimization

  • WordPress-specific on-page Optimization
  • HTML, CSS & JS Minification
  • Image Optimization & Compression
  • Browser Caching
  • Plugin Optimization
  • Leverage Browser Caching
  • Software Version Upgrade
  • Hosting Recommendations
  • Theme Recommendations
  • Before & After Report
  • Reduces load speed by an average of 20-30%
  • Typically results with 80-90%+ test score (unless affected by ad scripts, e-commerce, hosting configuration, etc)

$199Per Month

Popular

Advance Plan

20 hours of optimization

  • Shopify/WooCommerce-specific on-page Optimization
  • HTML, CSS & JS Minification
  • Image Optimization & Compression
  • Browser Caching
  • Plugin Optimization
  • Leverage Browser Caching
  • Software Version Upgrade
  • Hosting Recommendations
  • Theme Recommendations
  • Before & After Report
  • Reduces load speed by an average of 20-30%
  • Typically results with 80-90%+ test score (unless affected by ad scripts, e-commerce, hosting configuration, etc)

$299Per Month

Premium Plan

40 hours of optimization

  • Everything included in our “20 hour” packages
  • Premium Plugins
  • Bug & Error Fixes
  • G-Zip Compression
  • e-Commerce Optimization
  • Mobile Optimization
  • Caching Optimization
  • Database Optimization
  • E-Commerce Optimization
  • Hosting Transfers & Optimization
  • Google Fonts & Analytics Optimization
  • CDN Setup & Integration
  • HTTPS Setup
  • Redirect Request Size Minimization
  • Landing page redirects and bad request optimization
  • Reduces load speed by an average of 30-50%
  • Typically results with 90%+ test score (unless affected by ad scripts, e-commerce, hosting configuration, etc)

$499Per Month

Cloud Storage

Traffic Growth

Keyword Ranking

Performance Metrics

What is page speed optimization?

Page speed optimization focuses on improving the speed or load time of your webpages. From a technical standpoint, your load time refers to how long it takes a webpage to load all its content, which can include text, images, and video.

Users

From a user perspective, speed is critical.Today, people expect a website to load within two seconds. If it doesn’t, they have a high chance of leaving your website and visiting a competitor’s site. The truth, however, is that website load times often exceed two seconds.

 

A recent study, for example, discovered that the average load time for mobile sites is 15 seconds. For reference, more than 50 percent of the world’s Internet traffic comes from mobile devices, which is why companies need to consider and prioritize the mobile user experience.

As a load time of 15 seconds is eight seconds longer than users expect, it causes a lot of shoppers to spend their money elsewhere. It also costs companies valuable sales.

 

If your website takes longer than two seconds to load, you can trust that your website is losing your business money.

Search Engines

If you’re familiar with search engine optimization (SEO), you may already know that page speed can influence your organic rankings in search results on Google, Bing, and other search engines. When you don’t rank at the top of search results, it’s difficult to reach your ideal shopper, which cuts into your revenue.

How can I check my website’s page speed?

If you’re worried about your page speed now, you can check your page speed for free. Google offers a free tool, called PageSpeed Insights, that assesses the speed of your webpages on mobile and desktop devices. The best part is you can access your page speed report in an instant.

 

Just enter your website’s URL and click the “Analyze” button.

 

In the example above, Google grades the website’s page speed as average. When you submit your website for analysis, Google also provides recommendations for improvement. In most cases, these are technical suggestions that your development team, or the agency providing page speed optimization services, will understand.

 

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Why invest in page speed optimization?

When it comes to page speed optimization, you want to make it a priority. It offers numerous advantages, which can help your company earn more conversions, sales, and revenue. Those wins can give your business the chance to achieve its biggest goals, like opening a new location, launching a new product, or hiring a new team member.

Five of the most notable benefits of investing in page speed optimization include:

Improve Your User Experience

With today’s users expecting a website to load in two seconds or less, you can bet that a faster website improves their online experience. That’s why mobile sites that load within that timeframe have a 15 percent higher conversion rate than other mobile websites.

 

Providing shoppers with the best possible online experience is critical.

 

Almost 90 percent of people shop with a competitor after a poor user experience (UX), which can include not only your page speed but also other features, like your navigation. That’s why more businesses are investing in page speed optimization, as well as UX testing.

The best part is that improvements to UX offer the tremendous return of $100 for every $1 invested.

Accelerate your Conversion Rate

With page speed optimization, your website’s conversion rates can move to a whole new level. Just a one-second increase in your page speed can boost conversion rates by seven percent.

Maximize your Time

While you could do page speed optimization on your own, it would take a lot of time and knowledge.

If you’re running your own business, department, or projects, your website is one small blip on the radar when it comes to your responsibilities. And, chances are, you don’t have the time to focus your efforts on page speed, and neither does anybody else at your company.

When you hire an agency like SEO Wiz for page speed optimization, you can focus on your top priorities. Plus, you eliminate the worry and stress of leading or handling the project in-house. You also save a tremendous amount of time by not having to learn all the technicalities of page speed optimization.

Increase Your Website Traffic

More than 70 percent of businesses and 80 percent of consumers start their research for a new product or service online. In most cases, they rely on a search engine like Google, Bing, or Yahoo to help them find what they’re looking for. That’s why more than 50 percent of users discover a new company after a search.

 

Improving your page speed, as well as optimizing your webpages for SEO, helps you rank better in relevant search results. With a better position in search results, your website can earn more valuable traffic. While traffic can sometimes appear as a vanity metric, it’s still useful.

For example, you can see how much traffic you’re driving to your site and how much of that traffic converts. That can help your SEO agency or in-house team discover new ways to improve your strategy, such as by upgrading your website with UX testing.

If your website doesn’t have the speed to rank in search results, however, your team never receives that data that could potentially improve your website.

Enhance Your SEO Strategy

Google considers more than 200 ranking factors when developing its search results. While your business needs a smart and competitive SEO strategy, it also requires a fast website. That’s why page speed optimization is so valuable to companies investing in SEO.

With a fast and optimized website, your business can earn a valuable place in relevant search results. It’s an enormous win, as 75 percent of users stick to the first page of search results while only 25 percent click to the second page.

If you want to maintain your rankings in search results, however, page speed optimization needs to become an ongoing strategy, like SEO. By making page speed optimization a long-term part of your digital marketing strategy, you can maximize the results of your SEO.

Reputation Management

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Frequently asked questions..

We answer some of the most frequently asked questions, but don’t hesitate to reach out via Live Chat to speak with a specialist.

Google advertises load time as being one of their most important factors as far as user experience is concerned, and this is even more important when it comes to mobile device use.

We optimize your WordPress or Shopify site to load faster, we can guarantee that we’ll at least half your load speed or your money back.

What does this mean for you?

  • 53% of visitors abandon a site that loads in over 3 seconds
  • 3 second delay can wipe you out of first page on Google
  • 1 second delay in load time can increase in bounce rate by 8%
  • 1 second delay in load time can decrease conversions by 7%
  • 1 second delay in load time can increase ad spend by 6%
  • 1 second delay in load time can decrease in cart size by 3%
  • 1 second delay in load time can decrease ad revenues by 3%

It sucks to keep your customers waiting.

So if your website is loading slowly, you’re missing out on making the most of your traffic. Not only that, but Google will also rank you lower than you could potentially be, if your website performs badly once a user is browsing it.

Simply put, if you own a small sized WordPress blog or Shopify/WooCommerce eCommerce site, you can go for our standard WordPress or Shopify package, however if you own a large blog or eCommerce site, or your website needs extra work, we suggest you buy our advanced optimization package so that our developers have more time to work on your site.

With the WordPress Blog Optimization  and eCommerce Optimization, you’re getting 20 hours of developer time working on your site.

With the advanced package, you’re getting 40 hours of developer hours, this obviously allows for more in-depth optimization and better results.

Our optimization technicians start working on your order as soon as it comes in, you could expect to see some results within a few days. Once you make a purchase, you’ll be lead to our portal where you’ll enter necessary data, and our guys will take it from there.

We’ll deliver a before and after report using industry tools like Google PageSpeed Insights and GTMetrix.

Your website will look exactly the same, we won’t mess around with any images or objects, we might ask you to rethink your choice of plugins, but we won’t remove code or anything necessary for yoru website to continue running. 

Website speed optimization is a very touchy business, we back up your website and work on an offline version of your website as we make fixes, that way we can test things out before going live.

Once we’re done, we’ll let you know, and you’ll have a chance to go over your website multiple times just incase anything needs fixing, our developers will spend an average of 20-40 hours per website.

We want to be transparent with you, every website has its limitations.

For example, if your website has too many essential plugins, or has a bulky theme, or needs images or videos to appear in high quality, that might limit the results we can achieve with this service.

In other cases, for example when using Google AdSense or even Shopify eCommerce websites, page speed optimization can be limited.

However, in all cases, we’re pretty confident in our skill as an agency, and we generally reach an A-B+ 80-90%+ score on GTMetrix and PageSpeed Insights.

If you own a Shopify website, your scores may more likely be in the C-B 70-90% and around 5-7 second loading time, which is the average with Shopify. With our advanced package, we can try to get that below 5 seconds by giving our developers more time to work on it.

We’ll also optimize your website to run well on mobile, as that plays a major role in your websites overall optimization score.

Finally, if you’re using cheap hosting, your theme is slow and bulky, and not using a CDN, your website speed will suffer.

We find issues slowing down your website and fix them. This includes minification, browser caching and resizing photos, optimizing your plugins and other things.

If there’s other things we see that we think you should fix, we’ll let you know, such as if you have too many plugins, or if your theme is slow and outdated, that way you can fix these issues.

We can also optimize your database and upgrade your software version, these are usually the things that cause your website to load slower.

How do we fix this? 

  • CMS-specific Optimization
  • HTML, CSS & JS Minification
  • Image Optimization & Compression
  • Website Caching
  • CDN Installation 
  • Plugin Optimization
  • Bug & Error Fixes
  • Hosting & Theme Optimization
  • 30+ Other Issues

You can see what each package includes, however you should know that we’re super generous and we’ll often help you for free.

We currently work on WordPress blogs, as well as WooCommerce and Shopify eCommerce storeses. 

Even though results are limited with Shopify, we feel like we can consistently reduce your speed by 20-30% in most cases. 

If your website is built on another platform, simply reach out and let us know, and we’ll respond letting you know whether we can help you or not.

To get started, simply scroll to our Page Speed Optimization page and purchase whichever package you want, and our team will get to work instantly.

After you make a purchase, you’ll be asked to give us some details or access to your website, hosting and CDN.

We optimize your website and deliver a before and after report for you to use or deliver it to your own clients.

Page speed optimization focuses on improving the speed or load time of your webpages. From a technical standpoint, your load time refers to how long it takes a webpage to load all its content, which can include text, images, and video.

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